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Yellow and Co is a signage design consultancy specialized in traffic flow management of high attendance public areas and car parks.

Yellow and Co is the leading high attendance parking blacksmith in France with one main focus: Less time parking, more time shopping...


We seek optimization of every second of the parking process in order to keep traffic as fluid as possible while searching for a slot or exiting the car park.


We audit your premises, optimize flow management blueprint, select technologies to implement, design global signage and guidance systems, mange tenders and drive works to hit your strategic goals.


Every year the 150 car parks we have smartened see more than 300 million cars flow into their 250 000 slots with one promise : as long as there is 1 available parking slot you will be guided there in less than 5 minutes no matter the peak of attendance.


Yellow and Co, the unique contact point throughout your project. The consultancy integrates three complementary activities; R&D/engineering, design and project management to encompass the whole frame of any project, from initial feasibility studies to the end of work site reception.


We coordinate our different on-site interventions and the work of your suppliers within the framework of your project management. We have the necessary expertise to closely collaborate with your global design agencies, architects, project managers, general contractors and all the suppliers involved in the project.


Creator of "public satisfaction", Yellow and Co is committed to address and fulfill customer expectations. We observe and analyze human behavior and cultural reflexes of consumers, in order to enhance efficiency and fluidity in accordance with commercial challenges, architectural concept and overall design of the site.


After almost 5 years of collaboration and innovations in the car parking sector, including the first implementation of an indoor and outdoor "smart car park" at Vélizy 2 shopping centre near Paris - France, Yellow and Co and Performance Partner join forces in May 2014.


Performance Partner is an engineering consultancy specialized in mobility, urban travel and traffic flow management, actively present on both private and public business markets since 1993.


By joining forces, the two companies create the French leader in mobility and smart car park design consultancy and provide a unique range of expertise; from traffic flow studies through design and customer experience management to final delivery of functional premises.



• Car park space planning

• Flow optimization

• Vehicle count and guidance

• Signage master plan and programming

• Feasibility studies and pre-estimation


• Branding

• Signage/wayfinding

• Interior design & scenography

• Street/urban furniture

• Information, advertising & communication


• Project costing and scheduling

• Tender and bidding management

• Work contracting

• Project management and coordination

Management team

MAX KORDYLAS  Chairman and founder of Yellow and Co


"Internet continues to rewrite the rules of commerce, time saving is proved to be modern consumer's new expectation. The customer routes in malls and retail might have to be redesigned to migrate from actual time spending model to a new approach based on time saving.

Yellow and Co teams are fully dedicated to research and innovation in life easing and time saving solutions for people and cars. if "Time is money", time saving is the only reason to pay more."

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CHRISTOPHE ROUGEAUX Associate Operational Director


"At Yellow and Co, conception, design and implementation form a coherent and effective whole. Design has to enhance the function without loss of purpose. Implementation has to bring concept to life and improve on the original idea. Organisation, quality of manufacture and accuracy of integration are key factors of a successful operation. Contribution to overall success drives Yellow and Co's team to seek excellence at all times and incites us to collectively set new limits every day."

ALENA DRACHEVA  Associate Artistic Director


"Human being is at the heart of our reflection during the conception phase of all our projects. It's by listening to consumers and observing customers that we gather precious insight and use it to improve their experience. Allowing public to be free of orientation constraints, to enable them to enjoy every moment, provides Yellow and Co with the satisfaction of a job well done. The feeling of being useful to the public is the best reward".

CLAUDE LECANTE  Space Design Director


To figure out optimum efficiency of important traffic flows, while enhancing the site's primary functions, calls for a particular way of thinking. Defining the environment to conceive spaces that are instantly perceived by customers and sustainable in the long term, demands rigorous and structured approach. Every detail will be constantly scrutinised by millions of people with different consumer habits, each one with a different concern. Our purpose is to concentrate our efforts in order to come up with ergonomically efficient solutions and material that would enhance the sites we work on and make them easy to navigate, we're evolving constantly towards perfection, knowing that it's unattainable. This notion constitutes the interest of our work.

SAMUEL BREVET  Project Manager


To  map out an effective, coherent and enjoyable customer experience, to design and implement fluidity of traffic and pedestrian flows, a multitude of details need to be taken into account. There's need for constant evolution during the lifecycle of any given project, in accordance with fluctuating design and budgetary considerations. Only extreme rigour and unfaltering logic approach can guarantee the coherence of the final result. These are the founding values at Yellow and Co, customer satisfaction being our ultimate goal.

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©2009 - 2021 YELLOW AND CO - Mobility, Traffic, Parking and Wayfinding Consultants